NBC morning television show The Today Show featured some basic, consumer-friendly tips on identifying and avoiding phishing scams on their November 16th show. Developed in partnership with security firm ESET, they also added an interactive quiz on their website. You can find both items by following this URL:
http://www.today.com/money/test-your-phish-spotting-skills-fun-quiz-t55891
Hopefully this is something even security professionals and email experts can use when trying to provide entry-level information to average users.